Darren Williams

Founder & Financial Planner



I’ve been an independent financial adviser for more than 30 years. I provide holistic financial advice, specialising in helping airline pilots and senior executives who are approaching/in retirement.

I am also a Registered Life Planner with The Kinder Institute of Life Planning. The experience and skills attained through this training help me bring a sense of clarity and purpose to the whole planning experience.

Having previously managed the financial planning arm of the British Airline Pilots Association (BALPA), I started Aspirational Financial Planning Limited in 2020 to provide a more bespoke service focused on producing positive outcomes for clients and enhancing their wellbeing.

At home

I’m married to Sam with two grown-up daughters.

I enjoy travel, dining out, sport, world cinema and live music.

I still play football twice a week, although at my age, it’s more a friendly kick about than anything too competitive! I also enjoy getting muddy on my mountain bike.

The important stuff

All financial advisers in the UK must be authorised by the Financial Conduct Authority (FCA) and appear on their register. You can find Darren’s entry on the register here.

Darren in the spotlight

On an ideal weekend, you can find me:

At a music festival

My favourite holiday destination is:

Everywhere’s an adventure! In my mind though, it’s not the destination, but who I get to share the experience with that’s the most important.

My favourite song to play in the car is:

Depends on my mood, but Boys Don’t Cry by The Cure always puts a smile on my face (if only because it reminds me of dancing around the kitchen with my youngest daughter while the two of us were cooking one Saturday evening)

If I could be any fictional character, I would be:

James Bond (doesn’t every man want to be James Bond?) although my daughters think I am more suited to Johnny English!

When the dessert menu arrives, I’m looking for:

Creme Brulee

The best gift I’ve ever received is:

My iPod. It’s of classic design (ok, I’m a dinosaur!), but it gets used every single day.

My proudest moment as a Financial Planner was:

Every time a client has a ‘eureka’ moment, I go away satisfied I have succeeded in my endeavours.

The types of people I most enjoy working with are:

Open-minded people with a sense of adventure, a twinkle in one’s eye and an appetite for life.


Our clients

"Darren regularly manages to convince me that we aren’t about to run out of cash and can afford to do the things we want to."

Martin & Anna McMinn

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"Darren has encouraged us to go for our dreams and always has this in mind with his continuing advice."

Clare Wolage & Alan Hart

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"Darren’s steady guidance has ensured that my funds are well-managed."

Jon & Jayne Pepper

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"Reliable, trustworthy, pragmatic and a great listener. What more could you want?"

Rick & Gilly Craft

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in touch

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